Take Pride in Real, Homemade Food
Regional restaurant chain Runza has a following that is…let’s just say “intense.” Their legion of Runzatics (Runza Fanatics) is loud and proud when it comes to the real, homemade food they can only get at Runza. So we explored just how proud those Runzatics could be. Because when the food is this good, it’s not weird to be proud of it.
Runza’s cups are a ubiquitous badge of honor among Midwestern fast food diners. We gave them a brand-appropriate facelift — and sacks, tray liners and other in-store touchpoints to match.