To Grow a Seed Company
Hoegemeyer Hybrids, a company who literally walks the fields of the farmers they serve, wanted to express themselves in a bold way without neglecting their roots. To make it, we embraced one strategy: honesty. We kept the language short and sincere, the design pure and open, and the scenarios true to life under a big Midwestern sky. This new, authentic feel not only better connects with audiences, but helps the honest-natured Hoegemeyer grow more successfully—by simply being themselves.