Increasing Irrigation IQ

Reinke was already a global leader in irrigation. Then, they teamed up with CropX and their innovative soil monitoring sensors to help help farmers increase yields by 10% with 30% less water. Our campaign introduced this revolutionary partnership with striking graphics and clean typography, standing out in a marketplace full of cornfields and stoic farmers. And a simple, focused message encouraged growers to rethink the way they water their crops.

TV / Video Content

A pre-roll video introduced the Reinke + CropX partnership and promoted features of the soil monitoring technology.

Direct Response

Direct mail pieces dug in deeper, showing how CropX integrates with Reinke’s irrigation software.

Point of Sale

In-store displays brought the idea to life on the countertops, walls, and offices of local dealers.


Billboards highlighted the CropX soil monitoring sensor and included bold call-to-actions that guided farmers toward the campaign landing page.


From a full product catalog to bill stuffers to sell sheets, we empowered dealers with all the information they needed to showcase Reinke + CropX as the smart choice.


At the end of the day, Reinke dealers are the ones who close the deal. Our print ads encouraged farmers to get in contact with their dealer to learn more about this intelligent irrigation solution.