The Power of Control
Rain Bird offers the broadest lineup of easy-to-use irrigation control technologies. When they introduced a series of new controllers to their roster, it didn’t just add to that reputation — it literally gave turf care pros more control over watering schedules. So we encouraged Rain Bird's audience to "Take Control" of their irrigation processes, and it was more than just a play on words. It was an insight-driven call to action that spoke directly to the products at hand.
Videos highlighted Rain Bird’s versatile, powerful irrigation technology and introduced the campaign’s big idea.
The landing page housed the hero video and gave Rain Bird’s audience an in-depth look at their products.
In-store executions helped illustrate powerful new features for retailers to highlight with customers.
Backdrops and displays helped raise awareness, positioning Rain Bird as an innovative industry leader.
This brochure gave customers a convenient way to reference Rain Bird products as they did research — and also gave us an opportunity to show them some of the new additions.
We used carousel ads and static placements to showcase the full variety of Rain Bird products and technologies for turf professionals.