Animals Lovers Unite
Yes, people talk to horses. They trust them, confide in them and rely on them to be good listeners on long days. Purina understands that, and takes pride in the feed they make for those animals. They know that animals make people’s lives better, and that they can make those animals’ lives better. Put it all together and you have a campaign that authentically communicates that passion to animal lovers, and positions Purina as the feed of choice.
Print ads featured a fold-out that revealed who each animal lover was talking to.
The campaign website invited animal enthusiasts to share stories about their passion for animals, with a chance to win a John Deere Gator just for participating.