Fizz and Football
In case you hadn’t heard, people are a little bit into Husker football in Nebraska. As in, they’ve sold out every game since 1962. Pepsi is a local sponsor, and we help them raise a (non-alcoholic) glass to cheer on the Huskers with a variety of executions for Dear Old Nebraska U.
A full stadium every Saturday means lots of empty Pepsi bottles. We made the Sea of Red a little more green with this in-game video promoting recycling.
We turned a captive audience of 87,000+ into a four-way competition for free Pepsi with our in-game Pepsi Electric Face Off video series.
Ads are placed annually in the Huskers’ gameday programs.