Giving Otis A New Edge

Otis built a name for itself by continually giving firearm owners something unexpected—like Breech-to-Muzzle™ cleaning kits and lubricant that can withstand 650º heat. When they came to us with a redesigned logo in hand and several new products ready for launch, they wanted to take a new look at marketing too, and put old ideas in the crosshairs. So we built a content-heavy campaign that’s ripe for video views and social media shares.

TV / Video Content

Marquee product videos videos were designed to bring extra energy to key products, combining a dynamic product presentation with sophisticated motion graphics and action-packed b-roll.

TV / Video Content

For a series of What’s Included videos, an overhead layout shot of each kit was labeled with on-screen callouts to make complex systems easy to understand.

TV / Video Content

Designed for instructional purposes, How-To videos conveyed all the need-to-know information in a short format that’s easy to digest.

TV / Video Content

Edited for paid placement on social media, concise product introduction videos made the most of just 15 seconds.

Social Media

Target Tuesdays gave firearm owners a chance to put common annoyances downrange, while giving Otis an engaging way to show customers they understand their day-to-day frustrations.

Social Media

A series of Instagram posts initiated an online conversation, covering topics that firearm owners can relate to.

Promotion

A collection of shirts and stickers provided Otis with giveaway material for social media campaigns, events and more.