The Next Big Screen
From charting your own maps on the water to seeing what’s below in unbelievable detail, Humminbird fish finders let anglers do everything they need to catch more fish. And when they introduced their SOLIX Series, they put all those big innovations on their biggest screen ever, with more detail and power. Our campaign went big, too, with a full-scale blitz that reminded fishermen that out on the water, bigger is always better.
Humminbird’s visually stunning annual catalog was a perfect place to feature SOLIX and all its big-screen innovations.