Fish With One Hand Tied Behind Your Back
Every once in a while, we get to launch a truly revolutionary product. Minn Kota’s Ulterra trolling motor — the first one that can be stowed, deployed, and trimmed up or down at the push of a button — was that kind of opportunity. We created a video that went viral and an integrated campaign that told fishermen there was a new way to control their boat.
Our Ulterra commercial showing the motor’s jaw-dropping capabilities went viral, garnering hundreds of thousands of YouTube views, and millions more on Facebook.