More Milestones. More Memories.
Minn Kota can hold a fishing boat in place using GPS technology. It can make your boat automatically follow a shoreline. It can even drop two 15-foot anchors down to the bottom to lock you in. Simply put: Minn Kota makes fishing better for millions of anglers. No more fighting the boat. More fighting fish. For years we’ve built the Minn Kota brand around that promise, and helped to launch some of their most successful products.
As the established leader in the industry, Minn Kota’s name is already on most of the boats of the best anglers in the world.
It’s not just about catching more fish — it’s about making more memories and building more relationships, as this print series highlights.
We utilized social platforms to tell more of the story of how Minn Kota products help you fish more.
Facebook’s Instant Experience platform was used to showcase the product buying guide in a dynamic way.
After years as fishing’s flagship trolling motor, Minn Kota’s Ultrex got its first real challenge from some new competitors. We reached out to the anglers who’ve trusted Ultrex on the water for years to help deliver the message that it was the only motor with a proven pedigree.
When Minn Kota introduced trolling motors with built-in Humminbird sonar transducers, it gave anglers an even bigger edge. We created these videos to help introduce a complex technology with simple humor.
This campaign demonstrated how Minn Kota motors with built-in Humminbird sonar transducers could unlock even more of the water.
Talon shallow water anchors lock down boats in less than 15 feet of water — so anglers have no more excuses for missing fish.