Rugged. Adventurous. Relentless.

While other optics companies try to outsource innovation and craftsmanship, Leupold still insists that every riflescope come out of their Oregon factory. Making scopes here matters, because it’s the only way to ensure relentless performance. That performance is common to hardcore hunters, elite competitors, and Tier 1 military and law enforcement personnel. Here’s how Leupold serves those people, down to the core.

TV / Video Content

The American to the Core brand anthem introduced the concept online with three shorter versions used for broadcast.

TV / Video Content

“In combat everything has a consequence, and the consequences are big.” Captain James Nash, USMC, Ret., in our long-form documentary that elevated the product — and the message.