A Masterpiece of Simplicity

An all-electric scissor lift is remarkable not just for what it does, but what it doesn’t do. It doesn’t leak hydraulic fluid. Doesn’t need battery replacements. And it doesn’t quit. JLG’s Davinci All-Electric Scissor is an elegantly simple, low-maintenance, fully-capable addition to the job site, and we crafted a launch campaign that elevated that smiplicity to a work of art.

TV / Video Content

A teaser video introduced the high-end look and feel of the campaign to pique audience interest before the launch.

Print
Direct Response
Website

We crafted a sleek, intuitive user experience on the DaVinci landing page to mirror the simplicity and ease of the product.

AllElectricScissor.com
Print
TV / Video Content

Video let us showcase DaVinci’s sleek design and next-level features – and we brought in a few real users to help tell the story.

TV / Video Content
Digital

Digital ads targeted towards end-users hammered home the ease-of-use benefits of DaVinci.

Direct Response
Social Media

Carousels helped us tell DaVinci’s deep product story with JLG’s experts leading the way.

Collateral