A Masterpiece of Simplicity
An all-electric scissor lift is remarkable not just for what it does, but what it doesn’t do. It doesn’t leak hydraulic fluid. Doesn’t need battery replacements. And it doesn’t quit. JLG’s Davinci All-Electric Scissor is an elegantly simple, low-maintenance, fully-capable addition to the job site, and we crafted a launch campaign that elevated that smiplicity to a work of art.
A teaser video introduced the high-end look and feel of the campaign to pique audience interest before the launch.
We crafted a sleek, intuitive user experience on the DaVinci landing page to mirror the simplicity and ease of the product.AllElectricScissor.com
Video let us showcase DaVinci’s sleek design and next-level features – and we brought in a few real users to help tell the story.
Digital ads targeted towards end-users hammered home the ease-of-use benefits of DaVinci.
Carousels helped us tell DaVinci’s deep product story with JLG’s experts leading the way.