The Steak and the Sizzle
In the construction market, brands that engage dealers and generate leads for them create loyalty that lasts decades. For equipment manufacturer JCB, we turned up the heat with a turnkey, geographically-targeted marketing solution. The offer to contractors: a chance to score big-ticket grilling and tailgate gear, plus a seat at a huge grill-out / tailgate party. We equipped dealers with promotional items, ads, banners, direct repsonse materials, and a handbook that walked them through how to orchestrate the campaign and drive more traffic into their dealerships.