A New Reality for Fishing
What happens when two of the biggest brands in fishing hook up? You get the One-Boat Network — a platform of fishfinders, trolling motors and anchors that work in sync to change the way people fish. Breakthrough technology deserves more than the usual launch, so we got real: a four-part reality series, filmed in Mexico, pitting a variety of anglers against each other and putting the power of the One-Boat Network on full display.
A teaser trailer featured our most iconic visual: a bass boat being airdropped by a helicopter into Mexicos’s legendary Lake El Salto.
A digital campaign drew attention to the show and the opportunity to win the products featured in it.
The hub of the campaign, this landing page hosted new episodes and gave viewers a chance to win new gear and learn more about the products featured in the show.www.oneboatchallenge.com
The series comprised four full-length episodes – each featuring unique challenges that showcased the products, guest appearances, dramatic eliminations and more.
We premiered the show at the Bassmaster Classic, fishing’s biggest annual event. A movie poster directed media members to an advance screening, while pull-up banners and flyers were handed to consumers to drive them to the landing page.
Both brands have built-in loyal followings. Email was a no-brainer tactic to cross-promote between the brands and activate some of their most fervent fans.
We complemented show promotion with deep dives into featured products in this integrated social campaign.