To Grow a Seed Company
Hoegemeyer Hybrids, a company who literally walks the fields of the farmers they serve, wanted to express themselves in a bold way without neglecting their roots. To do it, we embraced one strategy: honesty. We kept the language short and sincere, the design pure and open, and the scenarios true to life under a big Midwestern sky. This new, authentic feel not only better connects with audiences, but helps the honest-natured Hoegemeyer grow more successfully—by simply being themselves.
Through honest design and plain speak, this recruitment brochure captured that Hoegemeyer is not only growing, but sincerely and confidently self-assured of that growth.
This sales brochure to farmers and dealers presented Hoegemeyer for who they really are—authentic, forthright and capable—all wrapped in a design that felt like the reader is walking the fields of the Western Corn Belt Hoegemeyer serves.
At the onset of the 2019 growing season, this seed guide not only displayed Hoegemeyer’s new seed hybrids and varieties, but also a new look evolving the Hoegemeyer brand.
This mailer went out to farmers and dealers so they could see Hoegemeyer’s recent growth and acquisitions, see where they’re headed, and above all, see them at their booth during 2018 farm shows.