On Good Authority
It takes time to establish a brand as a trusted source of unbiased information. But for FMC, we cut to the chase to accomplish it in, well, a minute. We hit the road with a video crew to talk with growers, retailers, and other authorities across the soybean belt about best farming practices. The result is a lively and informative online video series, and a brand with an even stronger foundation of trust with its audience.