This is Living
Golf carts are more than just a way to get around the course. For some, they’re an everyday luxury that makes everything more fun: from cruising the neighborhood to exploring the great outdoors. E-Z-GO’s golf carts can transform every day into something spontaneous, enjoyable and adventurous. We built a brand to position the vehicles as an aspirational must-have, for those who like to drive small and live large.
What can you do with a golf cart besides golf? We wanted to show rather than tell our audience, through an inspiring and aspirational visual language that paints a portrait of what Living Larger can really mean.EZGO.com
The redesigned EZGO.com takes users on a journey, helping them find the perfect golf cart — including style, power train, color, accessories and more — to match the life the want.
Riding in an E-Z-GO is an immersive experience. We recreated that feeling in video, showing customers how a golf cart could help them connect with family, friends and the big world around them.
We used social media to sell the vehicles, and encourage our audience to request a quote. Once they discovered how attainable an E-Z-GO was, we knew they'd want to Live Larger.
A Facebook Instant Experience enticed viewers with video, then let them explore an E-Z-GO, before encouraging them to take the next step of requesting more information.
To increase awareness and expand reach, we relied on enhanced digital ads with a strong call-to-action to EZGO.com.