A More Driven Brand
E-Z-GO is one of the most established and respected names in the golf industry. But as their product line expanded beyond golf courses and into other markets, their brand identity struggled to keep up. We stepped in with a smart, targeted rebrand. Leaving their iconic logo unchanged, we built around it with a lighter, airier color palette and design aesthetic. Then we used lifestyle photography to demonstrate the product’s flexibility while making the brand feel warmer, and more fun, and approachable. We’ve put that identity to work on a huge variety of pieces for E-Z-GO, keeping its brand in tact while taking it to new places.