This is Not a Golf Car
The E-Z-GO name is known by golfers everywhere for a reliable ride from tee to green. But there’s more to explore than the back nine. As E-Z-GO’s product offering evolved to include more personal transportation vehicles — and it looked to ward off threats from competitors in that increasingly competitive space — we helped younger customers reimagine the brand as “Beyond Fun.” A colorful, engaging and bold campaign put the vehicles’ versatility on full display and portrayed them as so fun to drive that they made everyday life more fun along the way.
This one-minute launch video introduced — or re-introduced — the E-Z-GO brand and its versatile vehicles as the perfect ride for everyday errands and family fun.
Vibrant colors and relatable lifestyle imagery were used to create a look that moved E-Z-GO off the golf course and into the neighborhood.
Product-centric videos were infused with the energy and voice of the new brand to show how these vehicles fit in the lives of consumers.
Instagram stories, Facebook canvas ads and more led the way to a refreshed look and feel on social media.