The Feats of Strength
Drawing traffic into a trade show booth is one of the best tests of a brand’s ability to cut through clutter. So instead of trying to entice World of Concrete attendees into Cushman’s industrial vehicle booth, we challenged them. Signage and handouts invited them to come test their strength with a grip test at Cushman’s booth. Once they arrived, MMA fighters challenged them as they tried to show up their friends and co-workers. Meanwhile, the booth presence we created hammered home a strong message about Cushman’s ultra-tough vehicles.