When One is Bigger Than Two
When Bryan Hospital and Lincoln General Hospital merged into BryanLGH Medical Center, they became Lincoln, Nebraska’s preeminent hospital. As time went on, they became more than a hospital. They evolved into a more comprehensive, forward-looking healthcare system — and they needed a brand that communicated that. Bryan Health was born, with a new identity that honors the heritage of both hospitals while looking ahead into the future of healthcare for Nebraskans. Bryan Health also adopted a new tagline to reflect their progressive, collaborative approach: Forward. Together.
The new logo mark nods to the two hospitals that merged to eventually form Bryan Health, while symbolizing a brand that is forward-faced and progressive. We built a brand look around it and integrated it into Bryan Health’s communications across the board.
This high-end piece communicates Bryan’s brand story and mission, and is built as a pocket folder, giving it the versatility to be used for a wide variety of audiences.