It Pays to Compare

In launching the Q6500 QuietPower Series Inverter Generator, Briggs & Stratton was outperforming leading competitors in several key areas like engine noise, runtime and size. Instead of telling the market about these advantages, we showed them. A digitally focused campaign featured three side-by-side comparison videos that delivered concrete, easily-digestible reasons to choose the Q6500 over louder, heavier and less efficient alternatives.

TV / Video Content