Experience the Power

Briggs & Stratton built its name on toughness, with a reputation for the best engines for outdoor power equipment. But for commercial customers — like equipment manufacturers and owners of rental operations — they needed a brand that spoke to the elevated power and performance of their commercial engines. We started by altering the logo to give it an even tougher, more commercial look. Then we built out the rest of the brand on pillars of trust, reliability, and strength, with the Vanguard engine line as the centerpiece.

Brand Identity
Collateral
Collateral
Digital
Print
Website