When Briggs & Stratton developed their Vanguard™ Single-Cylinder Engine, they included one key innovation: a little red lever that you pull to prevent fuel from leaking into the oil during transport. The TransportGuard™ System may not sound like a big deal, but to rental operations that constantly had to repair engines, this lever was a revolution. We made sure the communications around it were just as innovative.
Our print ads let someone take the new lever for a test drive. By flipping the page, they’d flip the lever, and get our message front and center.