Throwing the Book at Boring Beer

Founded and brewed by retired police officers, Blue Blood Brewing Company has the kind of story you’d like to hear over a couple beers in the taproom. So we helped them tell it. We brought their police background front and center into the branding, then redesigned cans and limited edition bottles, and created attention-grabbing collateral. All in a day’s work. Now who’s thirsty?

The new Blue Blood logo modernizes the brand while retaining its police-themed visual elements.

Brand Identity
Collateral
Poster
Packaging

Our can redesign started with Blue Blood’s seasonal and main line beers. Our identity system gives each beer its own distinct identity, all under the Blue Blood umbrella.

Poster

A poster series to announce Blue Bloods new 10-Series small batch brews.

Packaging

Can designs and promotional posters for the 10 Series of beers evolved the brand for a “special edition” feel, perfect for these small batch brews.

Packaging

The Outlaw Series of barrel-aged beers were the first Blue Blood's to make it to the bottle. We commemorated this one-of-a-kind series with letter-pressed labels.