It’s All in the Details
Car enthusiasts don’t take cleaning lightly. Every handle, wheel well and inch of grill gets attention. That’s why so many of them trust Barrett-Jackson Premium Auto Care, for products that bring out the “Million Dollar Shine” in the vehicles they call their babies. We tapped into their passion with a social sweepstakes that asked users to showcase their rides (which they were proud to do) and their best car care tips, reinforcing Barrett-Jackson’s position as the choice of detailers.