Permission to Go Crazy
Badlands makes one simple promise to hunters: “We’re a little crazy about everything you’re crazy about.” From the detail and effort they put into making their packs and gear, to their unconditional lifetime warranty, they’re known for going over the top. We crafted a brand and built a powerful e-commerce website to deliver that promise at every turn as they reached out to new markets. What’s crazy about that?
We built more than just an e-commerce site that works across platforms. We created a place where Badlands can tell their story, share their passion for hunting, and make a Real Connection with their customers.BadlandsGear.com
Badlands was born in the mountains of Utah. So when the company began targeting eastern whitetail hunters, we used video to show them that Badlands shares their passion and speaks their language.
Print ads provide a big, bold picture of the product, plenty of performance features, and a healthy dose of Badlands’ attitude.
Badlands customers go crazy for the latest and greatest gear. As heavy social media users, we used this platform to put the newest offerings in front of them.
Badlands was born in the mountains of Utah. When the company began targeting eastern whitetail hunters, they used video to show they shared their passion and spoke their language.
In addition to the brick and mortar stores where hunters can find Badlands gear, we used Instant Shopping Experiences on social media to bring a storefront to them.
Promotions are becoming a bigger and bigger part of Badlands’ strategy. Using contests and giveaways, we significantly boosted Badlands’ database of customers eager to hear their message.