Beating Pests to the Punch
Farmers aren’t afraid to take things into their own hands – especially if it means maximizing yields. AMVAC, a crop protection company, helps them do just that. We took what used to be several disparate campaigns and messages for their corn product portfolio and unified them under one cohesive umbrella. Then we upped the ante with the Buy2 Save3 rebate offer that gave growers an edge, and packaged it up with dramatic imagery, bold headlines and a compelling promise.