In This Corner, the Challenger

“Let’s not re-invent the wheel.” You can take that as a warning or as a challenge. Agco, with its Challenger line of tractors, chose the latter—literally. Agco introduced its advanced wheel tractor to growers who were familiar with Challenger’s track heritage.We launched these super tractors with a bold campaign that helped Challenger exceed initial projections by more than 55 percent. We led with the wheel message to highlight the product’s innovation, then backed it up with detailed, feature-specific communications. 

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Digital

This digital ad delivered another key message about the MT600C’s advanced technology: that it could take on big jobs without running up big fuel costs.

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