Swanson Russell has been selected as agency of record for WOW – World of Watersports. The agency will provide media planning and buying, digital strategy, brand development and social media management for the Omaha-based company.
“Working with WOW is going to be a great opportunity in an exciting new outdoor recreation category,” said Dick Placzek, executive vice president, director of client services. “We have vast experience working with audiences who enjoy spending time outdoors, which makes this a fun addition to our lineup.”
Since 2010, WOW has produced a variety of high-quality water inflatables and accessories, from towable tubes and 12-person floating islands to backyard water slides and pool floats.
“We are excited to work with a company that has great experience with the outdoors,” said Jason Koranda, WOW CEO. “WOW wants to help more families enjoy safe and fun activities together and Swanson Russell can help us do that.”
Visit wowwatersports.com to see the full portfolio of products available.