Thursday, June 15, 2017
Kimberly Merk

Swanson Russell received a gold ADDY award in the 2017 National American Advertising Awards (ADDY) held on June 10 in New Orleans, Louisiana.

The American Advertising Awards is the industry’s largest competition. It receives over 40,000 entries each year in local AAA competitions. Swanson Russell was the only Nebraska-based agency of the 80 winning entries that received a gold ADDY award in the national show. Swanson Russell was recognized in the final awards ceremony for its photography campaign on behalf of its client, Humminbird.

To compete in the national competition, an entry must receive Gold or Silver recognition in its local market to advance to the second tier of the competition. Following each local award show, the winners move to one of 15 district competitions. If an entry wins in its district, the finalists compete for a national award. This is the first time in Swanson Russell’s history that the agency has been honored at this level of stature.

“It is very exciting to have our work be recognized on such a big stage and among the biggest and best names in the industry,” said Brian Boesche, partner and chief creative officer at Swanson Russell.  “We have a great client relationship with Humminbird and they have always allowed us to perform at our best.”

The American Advertising Awards is sponsored by the American Advertising Federation (AAF) and aims to recognize and reward creative excellence in the art of advertising. Judges evaluate entries submitted from across the nation. For more information about the National ADDY Awards and award winners, visit