Tuesday, September 1, 2015
Jeff Patterson, Senior VP / Director of Public Relations

The Global Roundtable for Sustainable Beef (GRSB) has selected Swanson Russell as their agency for marketing communications support. Based in Geesteren, Netherlands, and Colorado Springs, CO, GRSB works for the sustainability of the global beef industry in the face of environmental, social and economic challenges.

“GRSB has an important voice in the beef industry. They developed the principles and criteria necessary to define global sustainable beef and envision a world in which all aspects of the beef value chain are environmentally sound, socially responsible and economically viable. We are excited to be working alongside them as their communications partner,” said Tracy Stanko, Swanson Russell managing director and executive vice president.

The members that comprise GRSB include organizations like the National Cattlemen’s Beef Association, global pharmaceutical/animal health companies, fast food restaurants and environmental groups. Swanson Russell was selected for its marketing communications knowledge and expertise in the beef industry. In addition to ongoing communications support, Swanson Russell will assist with membership engagement and outreach as well as develop a strategic and integrated communications plan.

About Global Roundtable for Sustainable Beef

The Global Roundtable for Sustainable Beef is a global, multi-stakeholder initiative developed to advance continuous improvement in sustainability of the global beef value chain through leadership, science and multi-stakeholder engagement and collaboration. GRSB envisions a world in which all aspects of the beef value chain are environmentally sound, socially responsible and economically viable. For more information, visit www.GRSBeef.org.