Swanson Russell rose to new heights in 2016, reaching $120 million in capitalized billings while building an addition that elevates its Lincoln office on the corner of 12th and P streets.
Capitalized billings are a standard used by the advertising industry as a uniform means of comparing agencies that offer a variety of services. Swanson Russell first hit the industry milestone of $100 million in 2012. The agency has achieved record billings in three of the past four years.
“Attaining $120 million is another benchmark that indicates an agency’s status on a national level,” said Dave Hansen, partner and chief executive officer of Swanson Russell. “Thanks to our people and our clients, we have continued to reach new heights. This is literally true with the recent completion of our Lincoln office addition, which rises two stories above our existing parking lot.”
Keys to Swanson Russell’s success include long-term relationships with a number of local, regional and national clients, as well as a productive new business program. In 2017, new business from JCB North America (construction and agricultural machinery) and RESCUE! Pest Control Products has sustained the momentum.
“The biggest key to our success is great people,” said Brian Boesche, partner and chief creative officer. “That’s why we have invested in our new addition along with enhancements to both our Lincoln and Omaha offices. Our focus is on providing an environment and all the tools our people need to do their best work and further their careers at Swanson Russell.”
A grand opening celebration for the Lincoln office addition will be held this spring.