Tuesday, April 19, 2016
Laura Hirschman

Gerber Gear has selected Swanson Russell to lead strategic marketing efforts for an exciting new product. Based in Portland, Oregon, Gerber is a leading producer of knives, multi-tools and outdoor gear.

“Gerber tools and knives are legendary on construction sites, on the battlefield and in hunting camps around the world,” said Dick Placzek, Swanson Russell executive vice president and group account director. “We are fortunate to be able to provide our marketing communications expertise to help Gerber launch new and exciting products into its core markets.”

Swanson Russell will develop strategic marketing direction for a key new product introduction as well as communications planning and implementation.

Gerber is a leading global supplier of activity specific knives, multi-tools, and problem-solving gear. Built on the pillars of craftsmanship, innovation, and an unrelenting commitment to quality and service, the trusted brand features a diverse portfolio of equipment for recreational and professional end users. For more information visit www.gerbergear.com.