Wednesday, July 14, 2021
Will Folsom

Swanson Russell has been selected as creative agency for Fix It Sticks, makers of highly modular and compact multi-tool systems for hunters, shooters and cyclists. Based in Chicago, Ill., Fix It Sticks’ specialty tools and torque limiters have become popular among shooters for precision adjustments to firearms and optics. Swanson Russell will assist Fix It Sticks with branding, packaging and digital ad strategy and execution.

“Fix It Sticks is really well positioned, offering products for a variety of outdoor audiences,” said Dick Placzek, Executive Vice President of Swanson Russell. “As an agency with a lot of in-house sportsmen and women, we’re excited to take Fix It Sticks to the next level and help them connect with more hunters and shooters – an audience that sweats the details when it comes to firearms and optics.”

Unique for its torque limiters, Fix It Sticks also offers specialty tools and tool bits. Their T-handle concept gives users shop level functionality along with light weight and portability. 

“We picked Swanson Russell because they do incredible work,” said Jimmy Wener, president of Fix It Sticks. “Their deep experience in the outdoor recreation space sets them apart and overlaps really well with our mission.”