$2 Hotdog, $1 Water — That Time A YouTube Star Visited Our Farewell Party
By Charlie Stephan, Vice President / Creative Director
At Swanson Russell, our annual turnover rate (13 percent) is quite a bit less than the ad agency national average (30 percent). That might explain why we react a little different when someone does leave. And if there’s any way to ride off into the sunset towards your next big endeavor, it’s arm-in-arm with your favorite viral video star.
Read ArticleYou’re Doing Too Much (With Too Little)
By Parker Stoner, Senior VP / Director of Database Marketing
Many marketers use modest amounts of many different tools, trying to do each with the least amount of money. Guess what happens? It leads to huge inefficiencies, because many of the marketing dollars are pumped into tools that have little to no impact on sales. What’s worse: The limited amount of funds allocated for the most productive tools lose the impact they could have had, had they been fully funded.
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