I Grew Up In The Country
By Kathleen Durkin, Contributor
You never forget where you came from. To create Real Connections™ between agribusiness brands and their audiences, we draw inspiration from our own lifestories. This is Kathleen’s.
Read ArticleHunting With Gus: Stories From Our Founder’s Son
By Mark Swanson, Print Production Manager
You could say hunting and fishing are in our DNA — quite literally. Our founder, Gus Swanson, was an avid outdoorsman. It’s a passion he shared with his son, Mark, who serves as a Production Manager in our Lincoln Office. We asked Mark to share a few hunting and fishing memories from his youth.
Read ArticleAre You Annoying Your Web Users?
By Quiller Caudill, Manager of Development Services
If you’re annoying web users, you’re not achieving your marketing goals. Here are a few bad habits to catch on your own website, courtesy of Swanson Russell Manager of Development Services Quiller Caudill.
Read ArticleHow I Learned The Best Ideas Make You Nervous
By Katie Sands, Vice President / Account Director
There are a hundred reasons not to pursue the crazy ideas — sometimes really good reasons. But other times, there’s an oddball idea that captures your attention, and if you’re lucky, your client’s and audience’s attention as well.
Read ArticleKeep It Simple: How We Set Dealers Up For Success Online
By Quiller Caudill, Manager of Development Services
As an agency with construction as an Area of Focus, we’re frequently asked to support equipment dealers in their interactions with customers and prospects. But how do you maintain brand consistency online when your dealers are independent franchisees — each with their own websites?
Read Article$2 Hotdog, $1 Water — That Time A YouTube Star Visited Our Farewell Party
By Charlie Stephan, Vice President / Creative Director
At Swanson Russell, our annual turnover rate (13 percent) is quite a bit less than the ad agency national average (30 percent). That might explain why we react a little different when someone does leave. And if there’s any way to ride off into the sunset towards your next big endeavor, it’s arm-in-arm with your favorite viral video star.
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