A Fish Story: Making A Real Connection On The Water
By Jon Lundeen, Senior Writer / Producer
A native Midwesterner, I grew up around walleye, crappie, and bass anglers. I know my audience because I went to school with him. I’m neighbors with him. I’ve spent Saturdays out on the water with him. But the saltwater angler is a different animal, not found in these parts. With Humminbird placing more emphasis on this key audience, I needed to see what made him tick.
Read ArticleHunting With Gus: Stories From Our Founder’s Son
By Mark Swanson, Print Production Manager
You could say hunting and fishing are in our DNA — quite literally. Our founder, Gus Swanson, was an avid outdoorsman. It’s a passion he shared with his son, Mark, who serves as a Production Manager in our Lincoln Office. We asked Mark to share a few hunting and fishing memories from his youth.
Read ArticleMarquee Writing & The Opportunity of Creative Boundaries
By Charlie Stephan, Vice President / Creative Director
For each monthly promotion at Runza, we’re tasked with writing little sayings to go on the letter board marquees outside their restaurants — giant words on a giant sign outside of one of the region’s most recognizable fast food names. It becomes an even more exciting challenge for a creative when you factor in the medium’s limitations.
Read ArticleAre You Annoying Your Web Users?
By Quiller Caudill, Manager of Development Services
If you’re annoying web users, you’re not achieving your marketing goals. Here are a few bad habits to catch on your own website, courtesy of Swanson Russell Manager of Development Services Quiller Caudill.
Read ArticleHow I Learned The Best Ideas Make You Nervous
By Katie Sands, Vice President / Account Director
There are a hundred reasons not to pursue the crazy ideas — sometimes really good reasons. But other times, there’s an oddball idea that captures your attention, and if you’re lucky, your client’s and audience’s attention as well.
Read ArticleKeep It Simple: How We Set Dealers Up For Success Online
By Quiller Caudill, Manager of Development Services
As an agency with construction as an Area of Focus, we’re frequently asked to support equipment dealers in their interactions with customers and prospects. But how do you maintain brand consistency online when your dealers are independent franchisees — each with their own websites?
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