Marquee Writing & The Opportunity of Creative Boundaries
By Charlie Stephan, Vice President / Creative Director
For each monthly promotion at Runza, we’re tasked with writing little sayings to go on the letter board marquees outside their restaurants — giant words on a giant sign outside of one of the region’s most recognizable fast food names. It becomes an even more exciting challenge for a creative when you factor in the medium’s limitations.
Read ArticleTalking The Talk: Translating An Outdoorsman
By Brian Boesche, Partner / Chief Creative Officer
One of the things I like best about writing for hunting and fishing is that we get to use our own language. What might seem part of the bizarro world to others is perfectly acceptable among sportsmen (and women).
Read ArticleWhat I Do Around Here: Art Director
By Ashley Stephan, Art Director
When I tell people that I'm an art director, I sometimes wonder if they’re imagining me in a beret and black turtleneck, waving a paintbrush in front of a big picture window overlooking a beautiful landscape. Well, at risk of bursting your bubble, it’s not quite that romantic. But it is pretty cool.
Read ArticleWhat I Do Around Here: Copywriter
By Charlie Stephan, Vice President / Creative Director
Copywriting is about more than bourbon and jingles. In this article, Associate Creative Director Charlie Stephan sheds some light on the real responsibilities of an ad writer.
Read ArticleHow I Learned The Best Ideas Make You Nervous
By Katie Sands, Vice President / Account Director
There are a hundred reasons not to pursue the crazy ideas — sometimes really good reasons. But other times, there’s an oddball idea that captures your attention, and if you’re lucky, your client’s and audience’s attention as well.
Read ArticleAre You Annoying Your Web Users?
By Quiller Caudill, Manager of Development Services
If you’re annoying web users, you’re not achieving your marketing goals. Here are a few bad habits to catch on your own website, courtesy of Swanson Russell Manager of Development Services Quiller Caudill.
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