A Fish Story: Making A Real Connection On The Water
By Jon Lundeen, Senior Writer / Producer
A native Midwesterner, I grew up around walleye, crappie, and bass anglers. I know my audience because I went to school with him. I’m neighbors with him. I’ve spent Saturdays out on the water with him. But the saltwater angler is a different animal, not found in these parts. With Humminbird placing more emphasis on this key audience, I needed to see what made him tick.
Read ArticleHunting With Gus: Stories From Our Founder’s Son
By Mark Swanson, Print Production Manager
You could say hunting and fishing are in our DNA — quite literally. Our founder, Gus Swanson, was an avid outdoorsman. It’s a passion he shared with his son, Mark, who serves as a Production Manager in our Lincoln Office. We asked Mark to share a few hunting and fishing memories from his youth.
Read ArticleMarquee Writing & The Opportunity of Creative Boundaries
By Charlie Stephan, Vice President / Creative Director
For each monthly promotion at Runza, we’re tasked with writing little sayings to go on the letter board marquees outside their restaurants — giant words on a giant sign outside of one of the region’s most recognizable fast food names. It becomes an even more exciting challenge for a creative when you factor in the medium’s limitations.
Read ArticleTalking The Talk: Translating An Outdoorsman
By Brian Boesche, Partner / Chief Creative Officer
One of the things I like best about writing for hunting and fishing is that we get to use our own language. What might seem part of the bizarro world to others is perfectly acceptable among sportsmen (and women).
Read ArticleWhat I Do Around Here: Art Director
By Ashley Stephan, Art Director
When I tell people that I'm an art director, I sometimes wonder if they’re imagining me in a beret and black turtleneck, waving a paintbrush in front of a big picture window overlooking a beautiful landscape. Well, at risk of bursting your bubble, it’s not quite that romantic. But it is pretty cool.
Read ArticleWhat I Do Around Here: Copywriter
By Charlie Stephan, Vice President / Creative Director
Copywriting is about more than bourbon and jingles. In this article, Associate Creative Director Charlie Stephan sheds some light on the real responsibilities of an ad writer.
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