What I Do Around Here: Copywriter
By Charlie Stephan, Vice President / Creative Director
Copywriting is about more than bourbon and jingles. In this article, Associate Creative Director Charlie Stephan sheds some light on the real responsibilities of an ad writer.
Read ArticleAre You Annoying Your Web Users?
By Quiller Caudill, Manager of Development Services
If you’re annoying web users, you’re not achieving your marketing goals. Here are a few bad habits to catch on your own website, courtesy of Swanson Russell Manager of Development Services Quiller Caudill.
Read ArticleHow I Learned The Best Ideas Make You Nervous
By Katie Sands, Vice President / Account Director
There are a hundred reasons not to pursue the crazy ideas — sometimes really good reasons. But other times, there’s an oddball idea that captures your attention, and if you’re lucky, your client’s and audience’s attention as well.
Read ArticleKeep It Simple: How We Set Dealers Up For Success Online
By Quiller Caudill, Manager of Development Services
As an agency with construction as an Area of Focus, we’re frequently asked to support equipment dealers in their interactions with customers and prospects. But how do you maintain brand consistency online when your dealers are independent franchisees — each with their own websites?
Read Article$2 Hotdog, $1 Water — That Time A YouTube Star Visited Our Farewell Party
By Charlie Stephan, Vice President / Creative Director
At Swanson Russell, our annual turnover rate (13 percent) is quite a bit less than the ad agency national average (30 percent). That might explain why we react a little different when someone does leave. And if there’s any way to ride off into the sunset towards your next big endeavor, it’s arm-in-arm with your favorite viral video star.
Read ArticleYou’re Doing Too Much (With Too Little)
By Parker Stoner, Senior VP / Director of Database Marketing
Many marketers use modest amounts of many different tools, trying to do each with the least amount of money. Guess what happens? It leads to huge inefficiencies, because many of the marketing dollars are pumped into tools that have little to no impact on sales. What’s worse: The limited amount of funds allocated for the most productive tools lose the impact they could have had, had they been fully funded.
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