Why I Love Being The Fly On The Wall
By Kelsey Wheeler, Writer / Producer
There’s only so much you can learn about your client inside the office. To make Real Connections™ between brands and their audiences, it helps to hear them speak to each other. That’s why I’m sitting here, in a firehouse break room in Papillion, Nebraska, sorting my notes and preparing my pen.
Read ArticleWhat To Expect When You’re Expecting An Internship
By Matt Sueper, Contributor
If you’re starting an internship, you’re probably a little anxious or maybe even a little intimidated. Here’s what to expect.
Read ArticleA Fish Story: Making A Real Connection On The Water
By Jon Lundeen, Senior Writer / Producer
A native Midwesterner, I grew up around walleye, crappie, and bass anglers. I know my audience because I went to school with him. I’m neighbors with him. I’ve spent Saturdays out on the water with him. But the saltwater angler is a different animal, not found in these parts. With Humminbird placing more emphasis on this key audience, I needed to see what made him tick.
Read ArticleI Grew Up In The Country
By Kathleen Durkin, Contributor
You never forget where you came from. To create Real Connections™ between agribusiness brands and their audiences, we draw inspiration from our own lifestories. This is Kathleen’s.
Read ArticleHunting With Gus: Stories From Our Founder’s Son
By Mark Swanson, Print Production Manager
You could say hunting and fishing are in our DNA — quite literally. Our founder, Gus Swanson, was an avid outdoorsman. It’s a passion he shared with his son, Mark, who serves as a Production Manager in our Lincoln Office. We asked Mark to share a few hunting and fishing memories from his youth.
Read ArticleMarquee Writing & The Opportunity of Creative Boundaries
By Charlie Stephan, Vice President / Creative Director
For each monthly promotion at Runza, we’re tasked with writing little sayings to go on the letter board marquees outside their restaurants — giant words on a giant sign outside of one of the region’s most recognizable fast food names. It becomes an even more exciting challenge for a creative when you factor in the medium’s limitations.
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