What I Do Around Here: Public Relations
By Jeff Salem, Public Relations Counsel
Jeff Salem explains his responsibilities as a public relations counsel at Swanson Russell. Hint: It involves a lot of hats and a lot of coffee.
Read ArticleMeet The Boomerangs: Employees Who Leave…And Then Come Back
By Charlie Stephan, Vice President / Creative Director
A funny thing happens to people who leave Swanson Russell to pursue other opportunities: they often come back. We decided to sit down and ask them what brought them back, what they missed and what they learned while they were away.
Read ArticleWhy I Love Being The Fly On The Wall
By Kelsey Wheeler, Writer / Producer
There’s only so much you can learn about your client inside the office. To make Real Connections™ between brands and their audiences, it helps to hear them speak to each other. That’s why I’m sitting here, in a firehouse break room in Papillion, Nebraska, sorting my notes and preparing my pen.
Read ArticleA Fish Story: Making A Real Connection On The Water
By Jon Lundeen, Senior Writer / Producer
A native Midwesterner, I grew up around walleye, crappie, and bass anglers. I know my audience because I went to school with him. I’m neighbors with him. I’ve spent Saturdays out on the water with him. But the saltwater angler is a different animal, not found in these parts. With Humminbird placing more emphasis on this key audience, I needed to see what made him tick.
Read ArticleHunting With Gus: Stories From Our Founder’s Son
By Mark Swanson, Print Production Manager
You could say hunting and fishing are in our DNA — quite literally. Our founder, Gus Swanson, was an avid outdoorsman. It’s a passion he shared with his son, Mark, who serves as a Production Manager in our Lincoln Office. We asked Mark to share a few hunting and fishing memories from his youth.
Read ArticleMarquee Writing & The Opportunity of Creative Boundaries
By Charlie Stephan, Vice President / Creative Director
For each monthly promotion at Runza, we’re tasked with writing little sayings to go on the letter board marquees outside their restaurants — giant words on a giant sign outside of one of the region’s most recognizable fast food names. It becomes an even more exciting challenge for a creative when you factor in the medium’s limitations.
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