Talking The Talk: Translating An Outdoorsman
By Brian Boesche, Partner / Chief Creative Officer
One of the things I like best about writing for hunting and fishing is that we get to use our own language. What might seem part of the bizarro world to others is perfectly acceptable among sportsmen (and women).
Read ArticleWhat I Do Around Here: Art Director
By Ashley Stephan, Art Director
When I tell people that I'm an art director, I sometimes wonder if they’re imagining me in a beret and black turtleneck, waving a paintbrush in front of a big picture window overlooking a beautiful landscape. Well, at risk of bursting your bubble, it’s not quite that romantic. But it is pretty cool.
Read ArticleWhat I Do Around Here: Copywriter
By Charlie Stephan, Vice President / Creative Director
Copywriting is about more than bourbon and jingles. In this article, Associate Creative Director Charlie Stephan sheds some light on the real responsibilities of an ad writer.
Read ArticleMeet The Boomerangs: Employees Who Leave…And Then Come Back
By Charlie Stephan, Vice President / Creative Director
A funny thing happens to people who leave Swanson Russell to pursue other opportunities: they often come back. We decided to sit down and ask them what brought them back, what they missed and what they learned while they were away.
Read ArticleWhy I Love Being The Fly On The Wall
By Kelsey Wheeler, Writer / Producer
There’s only so much you can learn about your client inside the office. To make Real Connections™ between brands and their audiences, it helps to hear them speak to each other. That’s why I’m sitting here, in a firehouse break room in Papillion, Nebraska, sorting my notes and preparing my pen.
Read ArticleAre You Annoying Your Web Users?
By Quiller Caudill, Manager of Development Services
If you’re annoying web users, you’re not achieving your marketing goals. Here are a few bad habits to catch on your own website, courtesy of Swanson Russell Manager of Development Services Quiller Caudill.
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