Advertising is No Longer Enough to Forge Lasting Customer Connections
By Kathleen Durkin, Contributor
Technology is forging a sea change in agriculture, and marketers must recognize that in order to connect—really connect—with our customers, we need to change our marketing communications approach. Advertising is no longer enough. We must construct multiple touch points with customers at every phase of the journey to purchase.
Read Article9 Horror Stories from Our Early Years in Advertising
By Kelsey Wheeler, Writer/Producer
Everyone has an embarrassing story from their early days in the advertising industry. Have some fun reading a few of our own here, and remember: Everyone makes mistakes.
Read ArticleMaking an Impression in the First Few Years
By Jack Christie, Art Director
Awkward moments are to be expected in the first few years of your career. So, how do you ensure your co-workers see the real you? Art Director Jack Christie has some advice for the rookies out there.
Read ArticleWhy Consumers Are Bored With Your Hospital Advertising
By Tracy Stanko, Executive Vice President / Managing Director
Executive Vice President Tracy Stanko shares a rallying cry for preserving the inherent, valuable emotion in healthcare — and explains why advertising a hospital like a car doesn’t create a meaningful connection.
Read ArticleBranding In The Digital Age: What Will Change?
By Jason Schmaderer, Vice President / Account Director
Vice President and Account Director Jason Schmaderer has a counterargument for those who claim brands are losing their value for companies.
Read ArticleWhat Do Hospital Rankings Really Mean?
By Heidi Grunkemeyer, Contributor
Customers have access to all kinds of information, but it’s difficult to find reliable information that compares apples to apples and is meaningful when it comes to hospitals or health systems. In this article, Heidi Grunkemeyer explains when and if hospital rankings are useful to customers.
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