Brand Safety in a New Age of Digital Advertising (Part 1)
By Almir Levic, Senior Media Strategist
As the first of two posts about automatic ad placements and brand safety, Senior Media Strategist Almir Levic shares the questions every brand should ask when setting up a programmatic advertising or Google Display Network campaign.
Read ArticleBrand Safety in a New Age of Digital Advertising (Part 2)
By Casey Mills, Social Media Manager
As the second of two posts about programmatic advertising and brand safety, Social Media Manager Casey Mills shares a few questions to consider if your brand ever faces a controversy with programmatic advertising.
Read ArticleMy Favorite Marketing Advice From an '80s Rock Star
By Mike Losee, Account Director
Account Director Mike Losee brings back a Rick Springfield classic to contemplate how healthcare marketing technology still needs a human touch to connect with audiences.
Read ArticleYou Follow Your Passion. I'll Be Over Here.
By Jon Lundeen, Senior Writer / Producer
If passion is your only motivator, you might be in trouble. That probably sounds like heresy, especially when a passion for writing and the outdoors is a big part of why I call Swanson Russell home. But hear me out: knowing when to ease up on the throttle can lead to a more fulfilling career, and it could actually produce better work.
Read ArticleWe're Moving On Up (Without Moving At All)
By Kelsey Wheeler, Writer / Producer
You may have heard about our Super Big Non-Move. Here’s more about our new Lincoln building construction, and why we’re firmly rooted in our beloved home state of Nebraska.
Read ArticleRevamping Internal Communications to Create a Real Connection
By Kellie Wostrel, APR
Internal communications is the very core of a business organization. It helps foster one-on-one relationships. It motivates individuals and teams to strive for objectives and achieve goals, and it cultivates collaboration, culture and community. A lack of internal communications can lead to poor workforce development and business performance. It’s really one of the most important functions of a business.
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