What I Do Around Here: Copywriter
By Charlie Stephan, Vice President / Creative Director
Copywriting is about more than bourbon and jingles. In this article, Associate Creative Director Charlie Stephan sheds some light on the real responsibilities of an ad writer.
Read ArticleMeet The Boomerangs: Employees Who Leave…And Then Come Back
By Charlie Stephan, Vice President / Creative Director
A funny thing happens to people who leave Swanson Russell to pursue other opportunities: they often come back. We decided to sit down and ask them what brought them back, what they missed and what they learned while they were away.
Read ArticleWhy I Love Being The Fly On The Wall
By Kelsey Wheeler, Writer / Producer
There’s only so much you can learn about your client inside the office. To make Real Connections™ between brands and their audiences, it helps to hear them speak to each other. That’s why I’m sitting here, in a firehouse break room in Papillion, Nebraska, sorting my notes and preparing my pen.
Read ArticleWhat To Expect When You’re Expecting An Internship
By Matt Sueper, Contributor
If you’re starting an internship, you’re probably a little anxious or maybe even a little intimidated. Here’s what to expect.
Read ArticleA Fish Story: Making A Real Connection On The Water
By Jon Lundeen, Senior Writer / Producer
A native Midwesterner, I grew up around walleye, crappie, and bass anglers. I know my audience because I went to school with him. I’m neighbors with him. I’ve spent Saturdays out on the water with him. But the saltwater angler is a different animal, not found in these parts. With Humminbird placing more emphasis on this key audience, I needed to see what made him tick.
Read ArticleI Grew Up In The Country
By Kathleen Durkin, Contributor
You never forget where you came from. To create Real Connections™ between agribusiness brands and their audiences, we draw inspiration from our own lifestories. This is Kathleen’s.
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