What Do Hospital Rankings Really Mean?
By Heidi Grunkemeyer, Contributor
Customers have access to all kinds of information, but it’s difficult to find reliable information that compares apples to apples and is meaningful when it comes to hospitals or health systems. In this article, Heidi Grunkemeyer explains when and if hospital rankings are useful to customers.
Read ArticleI Grew Up with An Ag Education. But I'm Not A Farmer.
By Brooke Behrendt, Public Relations Associate
It was the norm for small town Nebraska kids like me to join organizations like 4-H and FFA. I learned a lot of valuable things through my involvement that I still use today, even though I’m not a farmer.
Read ArticleAll I Want For Christmas Is Someone Else To Write This Damn Christmas Card
By Charlie Stephan, Vice President / Creative Director
Every year the Creative Department is tasked with creating a Christmas card for the agency. And every year it’s a chore. Until this year, when we found a way to make an old solution new again.
Read ArticleWhat I Do Around Here: Public Relations
By Jeff Salem, Public Relations Counsel
Jeff Salem explains his responsibilities as a public relations counsel at Swanson Russell. Hint: It involves a lot of hats and a lot of coffee.
Read ArticleA Fish Story: Making A Real Connection On The Water
By Jon Lundeen, Senior Writer / Producer
A native Midwesterner, I grew up around walleye, crappie, and bass anglers. I know my audience because I went to school with him. I’m neighbors with him. I’ve spent Saturdays out on the water with him. But the saltwater angler is a different animal, not found in these parts. With Humminbird placing more emphasis on this key audience, I needed to see what made him tick.
Read ArticleI Grew Up In The Country
By Kathleen Durkin, Contributor
You never forget where you came from. To create Real Connections™ between agribusiness brands and their audiences, we draw inspiration from our own lifestories. This is Kathleen’s.
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