By Charlie Stephan

When we build brands at Swanson Russell, we don’t invent them from scratch based on what we think looks or sounds cool. We find what’s already true and say it in a way people can’t ignore.

Creating an identity out of thin air leaves you with a brand that’s just that: thin. The best brands reflect an existing truth about the company, and do it in a way that the audience pays attention to and believes.

By Katie Sands

“How can we get more leads?” If I had a dime for every time a client has asked that question, let’s just say I’d be making a trip to one of those coin-counting machines. It’s a question that leads to the kinds of promotions that make our job…unique. In my time at Swanson Russell, we’ve asked trade show attendees to hit a punching bag, pedal a bike for “power generation,” bring a dollar bill we mailed to them before the show to win a cash prize, and more.