Why Consumers Are Bored With Your Hospital Advertising
By Tracy Stanko, Executive Vice President / Managing Director
Executive Vice President Tracy Stanko shares a rallying cry for preserving the inherent, valuable emotion in healthcare — and explains why advertising a hospital like a car doesn’t create a meaningful connection.
Read ArticleBranding In The Digital Age: What Will Change?
By Jason Schmaderer, Vice President / Account Director
Vice President and Account Director Jason Schmaderer has a counterargument for those who claim brands are losing their value for companies.
Read ArticleWhat Do Hospital Rankings Really Mean?
By Heidi Grunkemeyer, Contributor
Customers have access to all kinds of information, but it’s difficult to find reliable information that compares apples to apples and is meaningful when it comes to hospitals or health systems. In this article, Heidi Grunkemeyer explains when and if hospital rankings are useful to customers.
Read ArticleI Grew Up with An Ag Education. But I'm Not A Farmer.
By Brooke Behrendt, Public Relations Associate
It was the norm for small town Nebraska kids like me to join organizations like 4-H and FFA. I learned a lot of valuable things through my involvement that I still use today, even though I’m not a farmer.
Read ArticleAll I Want For Christmas Is Someone Else To Write This Damn Christmas Card
By Charlie Stephan, Vice President / Creative Director
Every year the Creative Department is tasked with creating a Christmas card for the agency. And every year it’s a chore. Until this year, when we found a way to make an old solution new again.
Read ArticleWhat I Do Around Here: Public Relations
By Jeff Salem, Public Relations Counsel
Jeff Salem explains his responsibilities as a public relations counsel at Swanson Russell. Hint: It involves a lot of hats and a lot of coffee.
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