You Follow Your Passion. I'll Be Over Here.
By Jon Lundeen, Senior Writer / Producer
If passion is your only motivator, you might be in trouble. That probably sounds like heresy, especially when a passion for writing and the outdoors is a big part of why I call Swanson Russell home. But hear me out: knowing when to ease up on the throttle can lead to a more fulfilling career, and it could actually produce better work.
Read ArticleWe're Moving On Up (Without Moving At All)
By Kelsey Wheeler, Writer / Producer
You may have heard about our Super Big Non-Move. Here’s more about our new Lincoln building construction, and why we’re firmly rooted in our beloved home state of Nebraska.
Read ArticleRevamping Internal Communications to Create a Real Connection
By Kellie Wostrel, APR
Internal communications is the very core of a business organization. It helps foster one-on-one relationships. It motivates individuals and teams to strive for objectives and achieve goals, and it cultivates collaboration, culture and community. A lack of internal communications can lead to poor workforce development and business performance. It’s really one of the most important functions of a business.
Read ArticleAdvertising is No Longer Enough to Forge Lasting Customer Connections
By Kathleen Durkin, Contributor
Technology is forging a sea change in agriculture, and marketers must recognize that in order to connect—really connect—with our customers, we need to change our marketing communications approach. Advertising is no longer enough. We must construct multiple touch points with customers at every phase of the journey to purchase.
Read Article9 Horror Stories from Our Early Years in Advertising
By Kelsey Wheeler, Writer/Producer
Everyone has an embarrassing story from their early days in the advertising industry. Have some fun reading a few of our own here, and remember: Everyone makes mistakes.
Read ArticleMaking an Impression in the First Few Years
By Jack Christie, Art Director
Awkward moments are to be expected in the first few years of your career. So, how do you ensure your co-workers see the real you? Art Director Jack Christie has some advice for the rookies out there.
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