What Sustainable Agriculture Really Means – to Farmers and Marketers
By Andrew Warner
Different farmers and ranchers in varying geographies face unique challenges every day. But what they all have in common is a desire for transparent, straightforward, communications that demonstrate a brand’s ability to understand not only their hopes and dreams but also what keeps them up at night. And right now, there is a lot to keep them up at night.
Read ArticleHow to Connect During Crisis: Email Marketing and COVID-19
By Parker Stoner
The COVID-19 crisis has changed everything about everything – including marketing. Many brands are using email as a nimble, personal tool to reach out to, reassure and remind audiences they are here for them. But while audiences have more time to open and read emails, they also have different needs. Here’s how email marketing looks – and what’s working – in a new era.
Why People Are Opening Emails More – But Clicking Less
Read ArticleBrand Safety on Social Media Part One: Preparing for Engagement
By Casey Mills, Social Media Manager
Social media marketing is changing rapidly. The conflict over political ads on social media, especially on Facebook, has spilled over into many broad topics and brands are often caught in the crossfire as platform admins attempt to address content issues.
Brand safety on social media is a topic with wide ranging scope, but there are three areas where we typically see brands lose their footing on social media.
Read ArticleBrand Safety on Social Media Part Two: Where Are Your Ads Showing?
By Casey Mills, Social Media Manager
This is part two of our series about brand safety on social media.
Brand safety on social media is a topic with wide ranging scope, but there are three areas where we typically see brands lose their footing on social media.
Read ArticleBrand Safety on Social Media Part Three: Making Relevant Audience Connections
By Casey Mills, Social Media Manager
Brand safety on social media is a topic with wide ranging scope, but there are three areas where we typically see brands lose their footing on social media.
Read ArticleMaking a Real Connection™ in Ag Social Media
By Casey Mills & Jim Hoke
Gone are the days where brands can be successful on social media by simply asking interns to “post some stuff.” Swanson Russell knows it takes investment, expertise, strategic planning and four key rules to in order to till this fertile digital landscape and grow Real Connection™ within Ag social media.
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