Brand Safety on Social Media Part One: Preparing for Engagement
By Casey Mills, Social Media Manager
Social media marketing is changing rapidly. The conflict over political ads on social media, especially on Facebook, has spilled over into many broad topics and brands are often caught in the crossfire as platform admins attempt to address content issues.
Brand safety on social media is a topic with wide ranging scope, but there are three areas where we typically see brands lose their footing on social media.
Read ArticleBrand Safety on Social Media Part Two: Where Are Your Ads Showing?
By Casey Mills, Social Media Manager
This is part two of our series about brand safety on social media.
Brand safety on social media is a topic with wide ranging scope, but there are three areas where we typically see brands lose their footing on social media.
Read ArticleBrand Safety on Social Media Part Three: Making Relevant Audience Connections
By Casey Mills, Social Media Manager
Brand safety on social media is a topic with wide ranging scope, but there are three areas where we typically see brands lose their footing on social media.
Read ArticleMaking a Real Connection™ in Ag Social Media
By Casey Mills & Jim Hoke
Gone are the days where brands can be successful on social media by simply asking interns to “post some stuff.” Swanson Russell knows it takes investment, expertise, strategic planning and four key rules to in order to till this fertile digital landscape and grow Real Connection™ within Ag social media.
Read ArticleIt Ain’t Easy Being Green
By Lynette Von Minden, Senior Public Relations Counsel
When I started at Swanson Russell as a public relations counsel in July 2007, I knew I’d be working on our green industry accounts. Did I know much about lawn care, chemical applications, sprinkler systems and all that? Not really, but I was confident I could learn quickly by diving in and asking questions – a LOT of questions.
Read ArticleGREAT BRANDS ARE REFLECTED, NOT INVENTED.
By Charlie Stephan
When we build brands at Swanson Russell, we don’t invent them from scratch based on what we think looks or sounds cool. We find what’s already true and say it in a way people can’t ignore.
Creating an identity out of thin air leaves you with a brand that’s just that: thin. The best brands reflect an existing truth about the company, and do it in a way that the audience pays attention to and believes.
Read Article