Marquee Writing & The Opportunity of Creative Boundaries
By Charlie Stephan, Vice President / Creative Director
For each monthly promotion at Runza, we’re tasked with writing little sayings to go on the letter board marquees outside their restaurants — giant words on a giant sign outside of one of the region’s most recognizable fast food names. It becomes an even more exciting challenge for a creative when you factor in the medium’s limitations.
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By Parker Stoner, Senior VP / Director of Database Marketing
Many marketers use modest amounts of many different tools, trying to do each with the least amount of money. Guess what happens? It leads to huge inefficiencies, because many of the marketing dollars are pumped into tools that have little to no impact on sales. What’s worse: The limited amount of funds allocated for the most productive tools lose the impact they could have had, had they been fully funded.
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