Making a Real Connection™ in Ag Social Media
By Casey Mills & Jim Hoke
Gone are the days where brands can be successful on social media by simply asking interns to “post some stuff.” Swanson Russell knows it takes investment, expertise, strategic planning and four key rules to in order to till this fertile digital landscape and grow Real Connection™ within Ag social media.
Read ArticleRevamping Internal Communications to Create a Real Connection
By Kellie Wostrel, APR
Internal communications is the very core of a business organization. It helps foster one-on-one relationships. It motivates individuals and teams to strive for objectives and achieve goals, and it cultivates collaboration, culture and community. A lack of internal communications can lead to poor workforce development and business performance. It’s really one of the most important functions of a business.
Read ArticleAdvertising is No Longer Enough to Forge Lasting Customer Connections
By Kathleen Durkin, Contributor
Technology is forging a sea change in agriculture, and marketers must recognize that in order to connect—really connect—with our customers, we need to change our marketing communications approach. Advertising is no longer enough. We must construct multiple touch points with customers at every phase of the journey to purchase.
Read ArticleI Grew Up with An Ag Education. But I'm Not A Farmer.
By Brooke Behrendt, Public Relations Associate
It was the norm for small town Nebraska kids like me to join organizations like 4-H and FFA. I learned a lot of valuable things through my involvement that I still use today, even though I’m not a farmer.
Read ArticleI Grew Up In The Country
By Kathleen Durkin, Contributor
You never forget where you came from. To create Real Connections™ between agribusiness brands and their audiences, we draw inspiration from our own lifestories. This is Kathleen’s.
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