Email Tips for Construction Industry Lead Nurture Programs
By Parker Stoner
Studies have shown that when marketing to audiences in the construction industry, emails used for a lead nurture program are typically some of the best performing and most effective emails a company can develop. However, creating emails that get those kinds of results requires a great deal of thought, understanding about your audience, strong creativity, and knowledge about email marketing best practices.
Read ArticleBUILDING YOUR BRAND WITH PR
By Lynette Von Minden
Nearly everyone has heard of public relations. However, far fewer people understand what PR really is and why it’s one of the most important and cost-effective marketing tools. That said, PR’s inherent mystique is one reason it can have such an impact.
Read ArticleProduct Launches and the Enthusiasm Gap
By Charlie Stephan, Vice President/Creative Director
I’ve gotten to be a part of some pretty incredible product launch campaigns at Swanson Russell. Big, gigantic multiplatform efforts that bring all hands on deck – and smaller, more targeted efforts that require us to think creatively on how to make budgets work harder. The common thread to all of them: overcoming one serious enthusiasm gap.
Read ArticleKeep It Simple: How We Set Dealers Up For Success Online
By Quiller Caudill, Manager of Development Services
As an agency with construction as an Area of Focus, we’re frequently asked to support equipment dealers in their interactions with customers and prospects. But how do you maintain brand consistency online when your dealers are independent franchisees — each with their own websites?
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