REPUTATION MANAGEMENT, PART 3: DEVELOPING A PLAN
By Lynette Von Minden
If you’ve been following our reputation management series, you’re well on your way to having your own plan in place. You’ve done some of the toughest work. Now that you have a team, understand how your organization is perceived and know where your vulnerabilities lie, it’s time to determine which strategies and tactics could help you avoid any possible crises.
Read ArticleREPUTATION MANAGEMENT, PART 2: TAKING STOCK
By Lynette Von Minden
In Part 1, we discussed what reputation management is and why it’s important. Now it’s time to get the wheels in motion. Managing your brand’s reputation may sound intimidating at first. But remember, you don’t have to go it alone – nor should you. Reputation management requires participation and buy-in from your entire organization, as well as an honest assessment of how your stakeholders see you.
Read ArticleREPUTATION MANAGEMENT, PART 1: PREVENTING CRISES BEFORE THEY HAPPEN
By Lynette Von Minden
Today, perhaps more than ever before, marketing professionals need a solid crisis communications plan. Social media, online reviews and the 24-7 news cycle have shown us that negative situations can quickly spiral out of control. And when they do, they can leave a lasting – sometimes fatal – imprint on your organization and your brand.
Read ArticleA Guide to Influencer Partnerships in the Green Industry
By Stephanie Hays, Vice President/Account Director
Influencer marketing is estimated to be a $13.8 billion industry. Both up-and-coming and experienced professionals in turf, ornamental, lawn care, gardening and golf are turning to social media seeking advice from trusted individuals about products and tactics to grow their businesses.
Read ArticleMarketing With a Purpose
By Lynette Von Minden
How cause marketing has become more than just another promotional strategy
Over the years, we’ve had many green industry clients – as well as clients in other industries we serve – ask us about “cause marketing.” And we’ve recommended cause marketing as a potential strategy, particularly when clients look for ways to connect with their audiences on a more personal level. However, recently, cause marketing has evolved from simply sponsoring a charitable event or giving money to a foundation and calling it good.
Read ArticleBringing New Life to B-To-B Social Channels
By Casey Mills, Social Media Manager
No one ever said business-to-business content had to be boring, but it does have to be relevant. The bottom line is, if you wouldn’t click on your own content as a knowledgeable member of the industry, why do you expect your audience to?
That’s why we work so hard to add extra life to the content strategies we create.
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