A Guide to Influencer Partnerships in the Green Industry
By Stephanie Hays, Vice President/Account Director
Influencer marketing is estimated to be a $13.8 billion industry. Both up-and-coming and experienced professionals in turf, ornamental, lawn care, gardening and golf are turning to social media seeking advice from trusted individuals about products and tactics to grow their businesses.
Read ArticleMarketing With a Purpose
By Lynette Von Minden
How cause marketing has become more than just another promotional strategy
Over the years, we’ve had many green industry clients – as well as clients in other industries we serve – ask us about “cause marketing.” And we’ve recommended cause marketing as a potential strategy, particularly when clients look for ways to connect with their audiences on a more personal level. However, recently, cause marketing has evolved from simply sponsoring a charitable event or giving money to a foundation and calling it good.
Read ArticleBringing New Life to B-To-B Social Channels
By Casey Mills, Social Media Manager
No one ever said business-to-business content had to be boring, but it does have to be relevant. The bottom line is, if you wouldn’t click on your own content as a knowledgeable member of the industry, why do you expect your audience to?
That’s why we work so hard to add extra life to the content strategies we create.
Read ArticleIt Ain’t Easy Being Green
By Lynette Von Minden, Senior Public Relations Counsel
When I started at Swanson Russell as a public relations counsel in July 2007, I knew I’d be working on our green industry accounts. Did I know much about lawn care, chemical applications, sprinkler systems and all that? Not really, but I was confident I could learn quickly by diving in and asking questions – a LOT of questions.
Read ArticleBranding In The Digital Age: What Will Change?
By Jason Schmaderer, Vice President / Account Director
Vice President and Account Director Jason Schmaderer has a counterargument for those who claim brands are losing their value for companies.
Read Article