My Favorite Marketing Advice From an '80s Rock Star
By Mike Losee, Account Director
Account Director Mike Losee brings back a Rick Springfield classic to contemplate how healthcare marketing technology still needs a human touch to connect with audiences.
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By Parker Stoner, Senior VP / Director of Database Marketing
Many marketers use modest amounts of many different tools, trying to do each with the least amount of money. Guess what happens? It leads to huge inefficiencies, because many of the marketing dollars are pumped into tools that have little to no impact on sales. What’s worse: The limited amount of funds allocated for the most productive tools lose the impact they could have had, had they been fully funded.
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