My Favorite Marketing Advice From an '80s Rock Star
By Mike Losee, Account Director
Account Director Mike Losee brings back a Rick Springfield classic to contemplate how healthcare marketing technology still needs a human touch to connect with audiences.
Read ArticleWhy Consumers Are Bored With Your Hospital Advertising
By Tracy Stanko, Executive Vice President / Managing Director
Executive Vice President Tracy Stanko shares a rallying cry for preserving the inherent, valuable emotion in healthcare — and explains why advertising a hospital like a car doesn’t create a meaningful connection.
Read ArticleWhat Do Hospital Rankings Really Mean?
By Heidi Grunkemeyer, Contributor
Customers have access to all kinds of information, but it’s difficult to find reliable information that compares apples to apples and is meaningful when it comes to hospitals or health systems. In this article, Heidi Grunkemeyer explains when and if hospital rankings are useful to customers.
Read Article