Wednesday, December 11, 2019
Lynette Von Minden, Senior Public Relations Counsel

When I started at Swanson Russell as a public relations counsel in July 2007, I knew I’d be working on our green industry accounts. Did I know much about lawn care, chemical applications, sprinkler systems and all that? Not really, but I was confident I could learn quickly by diving in and asking questions – a LOT of questions.

So, that’s what I did. Over the past 12-plus years, I’ve worked with fertilizer suppliers, irrigation companies, outdoor lighting manufacturers and other green industry businesses. While these clients are very different, they all share one important characteristic – they’re trying to be successful while facing unique operational challenges and environmental scrutiny.

A few months ago, I was asked to draw upon my green industry experience to explain how Swanson Russell is uniquely positioned to help these businesses achieve current and future success. Check out “Helping You Navigate Today’s Green Industry Environment” to learn more about the strategies and tactics we’ve developed that have made a big difference for our green industry clients.

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