BUILDING YOUR BRAND WITH PR
By Lynette Von Minden
Nearly everyone has heard of public relations. However, far fewer people understand what PR really is and why it’s one of the most important and cost-effective marketing tools. That said, PR’s inherent mystique is one reason it can have such an impact.
Read ArticleREPUTATION MANAGEMENT, PART 3: DEVELOPING A PLAN
By Lynette Von Minden
If you’ve been following our reputation management series, you’re well on your way to having your own plan in place. You’ve done some of the toughest work. Now that you have a team, understand how your organization is perceived and know where your vulnerabilities lie, it’s time to determine which strategies and tactics could help you avoid any possible crises.
Read ArticleREPUTATION MANAGEMENT, PART 2: TAKING STOCK
By Lynette Von Minden
In Part 1, we discussed what reputation management is and why it’s important. Now it’s time to get the wheels in motion. Managing your brand’s reputation may sound intimidating at first. But remember, you don’t have to go it alone – nor should you. Reputation management requires participation and buy-in from your entire organization, as well as an honest assessment of how your stakeholders see you.
Read ArticleREPUTATION MANAGEMENT, PART 1: PREVENTING CRISES BEFORE THEY HAPPEN
By Lynette Von Minden
Today, perhaps more than ever before, marketing professionals need a solid crisis communications plan. Social media, online reviews and the 24-7 news cycle have shown us that negative situations can quickly spiral out of control. And when they do, they can leave a lasting – sometimes fatal – imprint on your organization and your brand.
Read ArticleA Guide to Influencer Partnerships in the Green Industry
By Stephanie Hays, Vice President/Account Director
Influencer marketing is estimated to be a $13.8 billion industry. Both up-and-coming and experienced professionals in turf, ornamental, lawn care, gardening and golf are turning to social media seeking advice from trusted individuals about products and tactics to grow their businesses.
Read ArticleThe Keys to A Winning Influencer Program
By Liz Dorland - Public Relations Counsel
The buzz around influencer marketing is intensifying. From new homeowners to professional renovators, anglers to construction workers, moms to business owners — nearly everyone is seeking advice from a person on social media that they trust when it comes to products, business management and more. When executed strategically, influencer marketing can increase trust in a brand, grow conversations and awareness of the brand’s offering, and support the sales funnel.
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