Marketing With a Purpose
By Lynette Von Minden
How cause marketing has become more than just another promotional strategy
Over the years, we’ve had many green industry clients – as well as clients in other industries we serve – ask us about “cause marketing.” And we’ve recommended cause marketing as a potential strategy, particularly when clients look for ways to connect with their audiences on a more personal level. However, recently, cause marketing has evolved from simply sponsoring a charitable event or giving money to a foundation and calling it good.
Read ArticleMaking Connections When Your Industry Event is Canceled
By Kellie Wostrel, APR
Trade shows and events are an opportunity to meet with current and potential customers, foster connections and educate media representatives on a brand’s latest products, services and innovations. But understandably, these large meetings of people in close proximity are not conducive to pandemics.
As many shows transition to at least semi-virtual formats, here’s what we’ve learned about staying connected:
Read ArticleOur Plan for Diversity, Inclusion and Connection
By Brent Schott, Dave Hansen, and Brian Boesche
As we continually examine our business, our community and our culture, we’re taking a step to more proactively make diversity and inclusion a primary component of our business framework. Read our initial plan here.
Read ArticleBringing New Life to B-To-B Social Channels
By Casey Mills, Social Media Manager
No one ever said business-to-business content had to be boring, but it does have to be relevant. The bottom line is, if you wouldn’t click on your own content as a knowledgeable member of the industry, why do you expect your audience to?
That’s why we work so hard to add extra life to the content strategies we create.
Read ArticleWhat Sustainable Agriculture Really Means – to Farmers and Marketers
By Andrew Warner
Different farmers and ranchers in varying geographies face unique challenges every day. But what they all have in common is a desire for transparent, straightforward, communications that demonstrate a brand’s ability to understand not only their hopes and dreams but also what keeps them up at night. And right now, there is a lot to keep them up at night.
Read ArticleHow to Connect During Crisis: Email Marketing and COVID-19
By Parker Stoner
The COVID-19 crisis has changed everything about everything – including marketing. Many brands are using email as a nimble, personal tool to reach out to, reassure and remind audiences they are here for them. But while audiences have more time to open and read emails, they also have different needs. Here’s how email marketing looks – and what’s working – in a new era.
Why People Are Opening Emails More – But Clicking Less
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