My Favorite Marketing Advice From an '80s Rock Star
By Mike Losee, Account Director
Account Director Mike Losee brings back a Rick Springfield classic to contemplate how healthcare marketing technology still needs a human touch to connect with audiences.
Read ArticleWhat I Do Around Here: UX Designer
By Amanda Olson, Senior UX Designer
Amanda explains what UX design means, and why you should never notice it at all (if she's done here job well).
Read ArticleYou Follow Your Passion. I'll Be Over Here.
By Jon Lundeen, Senior Writer / Producer
If passion is your only motivator, you might be in trouble. That probably sounds like heresy, especially when a passion for writing and the outdoors is a big part of why I call Swanson Russell home. But hear me out: knowing when to ease up on the throttle can lead to a more fulfilling career, and it could actually produce better work.
Read ArticleWe're Moving On Up (Without Moving At All)
By Kelsey Wheeler, Writer / Producer
You may have heard about our Super Big Non-Move. Here’s more about our new Lincoln building construction, and why we’re firmly rooted in our beloved home state of Nebraska.
Read ArticleRevamping Internal Communications to Create a Real Connection
By Kellie Wostrel, APR
Internal communications is the very core of a business organization. It helps foster one-on-one relationships. It motivates individuals and teams to strive for objectives and achieve goals, and it cultivates collaboration, culture and community. A lack of internal communications can lead to poor workforce development and business performance. It’s really one of the most important functions of a business.
Read ArticleAdvertising is No Longer Enough to Forge Lasting Customer Connections
By Kathleen Durkin, Contributor
Technology is forging a sea change in agriculture, and marketers must recognize that in order to connect—really connect—with our customers, we need to change our marketing communications approach. Advertising is no longer enough. We must construct multiple touch points with customers at every phase of the journey to purchase.
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