Finding Common Ground
The long, hard hours that landscape contractors work often go under-appreciated. Until, that is, they walk into SiteOne. For more than a decade, the nation’s largest landscape supplier had been known as John Deere Landscapes. When they wanted to rebrand as a more personal, “we’re in it with you” brand, we positioned them as the “one” place where landscapers could get everything from pavers to plants, with people who understood their challenges. The SiteOne name and brand were born, complete with a modern look and the teamwork-oriented tagline “Stronger Together.”
SiteOne announced its presence at the Green Industry Expo by giving attendees a single glove, then giving them the other one when they stopped by the booth. Later, we all raised a glass to toast the new brand.